Packed and ready to go!

A nice cup of cha in ChenduTomorrow it is finally happening; I will head off to China for my research! After months of stalking people with interview requests and reading everything I could about Internet in China, I am going to visit some of the most innovative and prominent Chinese Internet companies. I am really looking forward to traveling through China, finally meeting all the people I have corresponded with, and discussing my research with them! The focus of my trip to China for my Masters Thesis research will be on the international ambitions and strategy of Chinese Internet market leaders.

During my stay in China I will visit the following companies to talk about their international strategy and ambitions:

Baidu (search engine market leader)
Sina (online media company for China and Chinese communities around the world)
Giant Interactive Group Inc. (online role-playing game developer )
Hipihi (Virtual world developer)
Netease (one of China’s leading Internet and online game services providers)
Perfect World (online game company specializing in MMORPGs)
Sohu (Internet Portal operator)
Tudou (online video site)
Tencent (Internet service portal)

Besides speaking with representatives from these companies I have corresponded and set up meetings with prominent bloggers, research companies, foreign companies in China, intellectual property legal experts, and everybody that could help me create a better insight in future developments of the Chinese Internet market and the Chinese creative industry as a whole.

These are most of the other companies or persons I am visiting:

Danwei (Chinese media, advertising, and urban life)
DLA Piper (International law firm)
JL Mc Gregor and Company (research and consulting services focused on China)
Ogilvy China (communication experts)
+8* (Mobile and Internet business consulting)
Spill Group Asia (casual gaming websites)
Springtime (PR and communications company)
Thomas Crampton (blogger: ‘Internet, media, and new ideas seen from Asia’)

Also I am planning on visiting Shenzhen High Tech Industrial Park (SHIP), Shanghai Pudong Software Park (SPSP) , and ZhongGuanCun Science Park. When on sight I hope to be able to arrange meetings with English speaking officials concerned with these designated innovation, and self-owned intellectual property boosting parks.

After five weeks of research in China, where I will pass through Hong Kong, Shenzhen, Guangzhou, Shanghai and finally Beijing, I will hopefully be able to answer the following questions: which companies have global ambitions and what are they, how do companies see the near and far future, how are they trying to fulfill their international ambitions, do they stimulate creativity and innovation, and what does their strategy look like, also how will they be able to differentiate themselves from international competitors?

Theories on the development of Chinese cultural and creative industries – from made to created in China – will play an important role in my research. Other elements that will be taken into account are: intellectual property rights, the pro-active role of the government and international political and economic influences.

During my stay in China I will keep track of the interviews, lost in translations, proceedings, multiple 20 hour train rides, interesting cultural experiences, dim sum breakfasts, chicken feet dinners, etc. on my blog ‘Pieter-Paul’s Masters Thesis: Chinese Internet Companies Expanding Overseas’.

For further reading on my Ma Thesis subject I recommend the following books, articles, blogs, websites, and articles:

Readings:
From made in China to created in ChinaAndrew Keane
My Creativity Reader: A Critique of Creative Industries – edited by Geert Lovink and Ned Rossiter
Fast Boat to ChinaAndrew Ross
Silicon Dragon – Rebecca Fannin
China, Hong Kong, Taiwan, Inc. – Willem van Kemenade (Dutch)
The Internet an Etnographic approach – Miller and Slater
The World is Flat – Thomas Friedman
Catching Up Fast: PR and Marketing in a Web 2.0 China – Björkstén, Lockne, Spännar, and Thorstenson
China’s Emerging New Economy:The Internet and e-Commerce – Wong and Nah
The Search for Modern China – Pei-kai Cheng and Michael Lestz
CHINA Contemporary
ReORIENT: Global Economy in the Asian Age – Andre Gunder Frank

Blogs and websites:
Ogilvy China Digital Watch
Ich Bin Ein Beijinger
China Web 2.0 Review
China Blogging
China: Tech news from CNET News.com
Danwei – Media, Advertising, and Urban Life in China
Marc van der Chijs’ Shanghaied Weblog
The MOBINODE – Tracking Dragon’s Web – Best China Tech Blog
Community Blogs: Little Red Blog
Shanghai China Snippets

WangR English
SHANGHAI – HONG KONG
Travelers’ Tales – The FEER Blog
All Roads Lead to China
Thomas Crampton

Web Marketing China
The China Vortex
ING Asia/Pacific’s Blog

BDL Media
Online Marketing in China. SEO.

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2 Responses to “Packed and ready to go!”

  1. Bart Says:

    Busy schedule! Good luck en maak ze gek!

  2. concerned citizen Says:

    Good Luck! and Happy Travels!

    Maybe you should add one more small book to your list, whihc actaully offers a counterpoint to Friedman’s ideas on globalziation. The interesting book is by Aronica and Ramdoo, “The World is Flat? A Critical Analysis of Thomas Friedman’s New York Times Bestseller.” It is a small book compared to the 600 page tome by Friedman, and aimed at the common man and students alike.

    “Globalization is the greatest reorganization of the world since the Industrial Revolution,” says Aronica. Aronica and Ramdoo conclude by listing over twenty action items that point the way forward, and they provide a comprehensive, yet concise, framework for understanding the critical issues of globalization.

    You may want to see http://www.mkpress.com/flat
    and watch http://www.mkpress.com/flatoverview.html
    for an interesting counterperspective on Friedman’s
    “The World is Flat”.

    Also a really interesting 6 min wake-up call: Shift Happens! http://www.mkpress.com/ShiftExtreme.html

    There is also a companion book listed: Extreme Competition: Innovation and the Great 21st Century Business Reformation
    http://www.mkpress.com/extreme
    http://www.mkpress.com/Extreme11minWMV.html

    Joseph Stiglitz (Noebl winning Economsit and former Chief Economist at the World bank) said while on a trip to India, that 600 million people from India (out of the one billion!) have been left out of the “development” fold of globalization. So, obviously, all India is not going to migrate into middle class, if anything the inequality is far, far worse now, after the advent of globalization. Similarly newspaper reports have pointed out how Chinese workers are working in apalling conditions, to chhurn out the low cost products, with poor pay, cramped rooms, no accident or health insurance benefits, no job security, no overtime, long working hours – so who is actaully benefiting from this sort of globalization? Corporates ofcourse, and the few privileged people of India nd China who have been able to get educated in engineering and technology! Not the vast majority of population.

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