Posts Tagged ‘Gang Lu’

Baidu’s Adventure in Japan

November 19, 2008

Perhaps the most discussed topic during my trip in China was Baidu’s decision to enter the Japanese search engine market in January 2008. It was the first thing that came to mind of just about everyone I spoke with on the topic of my study. Following a nearly year long study of Japanese-language search technology and localization, Baidu’s expansion plans were first announced at the end of 2006. In a reaction on earnings for the fourth quarter in February 2007, Robin Li said the company would spend $15 million, 14 percent of Baidu’s total budget in 2007, trying to replicate its home market success in Internet-savvy Japan.

Getting Started in Japan

Earlier in May 2006 Baidu had announced (more…)