Posts Tagged ‘Internet’

Chinese Language and Interface Design

September 16, 2008

While in most Western languages vertical lists are perceived as easier to use, given the writing and reading orientations, research has indicated that for Chinese users a horizontal menu in either English or Chinese is more effective. This makes sense because the writing and reading flow – the intrinsic reading and writing directions of the language – in the Chinese language is mostly vertical, from top to bottom. As a result of the different reading flow native Chinese netizens will scan a screen differently from netizens that have been raised with the Roman system.

The screenshots below show the the basic interface structure of (more…)

Packed and ready to go!

April 10, 2008

A nice cup of cha in ChenduTomorrow it is finally happening; I will head off to China for my research! After months of stalking people with interview requests and reading everything I could about Internet in China, I am going to visit some of the most innovative and prominent Chinese Internet companies. I am really looking forward to traveling through China, finally meeting all the people I have corresponded with, and discussing my research with them! The focus of my trip to China for my Masters Thesis research will be on the international ambitions and strategy of Chinese Internet market leaders. (more…)